It’s hard to imagine a time when celebrity A lister, Victoria Beckham, was requested by fashions top designers to please not be seen wearing their brands in public even if she had paid for the clothes herself. But you just have to look back a decade and you will see what was then the post Spice Girl fashion joke. So what has changed that makes today’s fashionista’s and admiring public view her as a strong business woman and fashion role model?
She was only 19 when she joined the girl group, the Spice Girls, and by the time she was 21 had been sent rocketing into world wide fame. The Spice Girls were adored by young teenage girls and her band character, Posh Spice, soon became renowned for her allusive pout and detached, snobby attitude. This must have been hard to take on board for someone so young. When the Spice Girls broke up she became more of a target with fashion critics and paparazzi laughing at her outfits, inability to smile and ambitions on creating a fashion line of her own. Victoria took all this in her stride, ignored the laughter and got to work. In 2003 she collaborated with street ware label, Rock and Republic to create a line of jeans but left the brand in 2006 to go solo.
Her first fashion collection was presented at New York fashion week in 2008 not the most welcoming of audiences. As soon as the dresses hit the runway they did the talking and department store buyers, magazine editors and critics were impressed citing the designs being beautiful, desirable and classy. From then on the public and media has started to warm more to her image, style and presence at red carpet events.
Her labels presence in the fashion world is proving more dominent every year. In 2011 she introduced bags and coats to her collection and also was the winner for the Designer Brand of The Year at the British Fashion Awards. Not only has she now risen to success in the fashion world but her popularity as a celebrity has also taken a turn for the best. In 2013 she was named one of the most influence women on Woman’s Hour on BBC Radio.
Victoria Beckham’s style it seems has not changed very much over the years but she has found a way to define it and make it work in her favour. She is still known for her streamlined black cloths, pout and big glasses, though know it is looked upon with admiration.