Fashion is a business of desire, not necessity. It operates under the assumption “build it and they will come” and there are many success stories founded on the idea of giving audiences something before they know they want it.
This is especially true when it comes to fashion accessories, bags particularly. They inspire some kind of primal lust that defies all the rules of logic, with satisfaction guaranteed only by possession or the appearance of something that has an even stronger pull-whichever sequence of events happens first. The labels that caught on to this “want”, namely Céline and Louis Vuitton, have managed to make a previously strictly practical item into a guiltless fetish, a high fashion version of the charm bracelet.
However this year, Fendi has taken this concept to a whole new level; with the design team introducing a special collection of small “meteorite-like” lucky charms, the Buggies, which come in fox and mink. The furry little creatures look like something out of The Hobbit and elicit high-pitched squeals of delight from the women who pass by them or fondle their little furry faces.
In line with the whimsical spirit of the bags, the luxury brand has also released an adorable animated short film, where each Bag Bug is brought to life, Flintstones style- the bags being given their own personality, from The Funny and The Snob to The Savage and The Playful. There are even two “love-bugs” that share a kiss and one that poses as the wind machine ruffles its furs.
Fendi’s newly launched pop-up boutique in Harrods will be open until Saturday November 30th, where you can find all sorts of Bag Bugs with a bonus of a whole family of offshoots, including the legendary Peekaboo handbag, monster-eyes and all. All and all, if you’re looking for a classy yet unique way of ensuring that your It bag stands out in the crowd, Fendi’s Buggies are the cure that you’ve been looking for.