From ethnic bags and jewelry to home and kids ware Navas’ Song has a new take on what Boho Chic is. More a lifestyle brand than simply a product. We talk to the woman behind it, Jayd, about her life, her travels and loves.
Her life and career has taken many paths. From Australia to Europe and Asia. From working on Luxury boats in Spain to running hotels, bars and restaurants in Asia. Jayd Hutchinson is one woman who embraces life as being a journey full of new discoveries and surprises.
Her latest project, the unique, Navas Song Traveling Gypsy lifestyle brand has it’s own niche following of global proportions and that suits her voyaging nature perfectly.
Tell us something about yourself that most people don’t know?
I love photoshop and that sense I am a bit of a computer geek. Every year I so something for my daughter in mixed medias for her birthday.
How do you adapt your personality for all the different things you have done and places you have lived? and what do you prefer doing most?
I’m here to learn, everyone has something to teach me me so I try to be open to that. I enjoy putting some stamp of myself onto things that I do and in that way I leave a little mark. It’s difficult to say what I enjoy the most, there’s different responsibilities and characteristics at play. Now, being a mother that listens is most important and I enjoy playing that role most of the time :-).
You are not afraid to follow the direction life takes you and also choose to explore to follow your interests to make business/money rather than chasing opportunities because they will be lucrative. What makes you choose what type of projects you will be a part of?
It helps that I have a very supportive partner in my husband, Alex.
I think that if you go out with intentions to be fair and help others in some way good things happen. In my case, I’m attracted to projects that involve my hands, color, culture, music, stories and I rarely plan or look for the next project. I joke that I just float on the current, I don’t fight the waves. I’m attracted to creative types and inspiration and ideas flow from there.
What was the inspiration behind Nava’s Song?
I love to travel and find beautiful objects that have stories. Each item is hand picked due to the craftmenship and personality of the piece. Once the piece is bought it takes on new stories with the new owner. It’s helping others gain awareness & respect for artisans and other cultures. That is my hope for anyone who buys Navas’ Songs products. That is why I try to work directly with the people who make the product. I visit remote areas or work closely with others that do, so I know exactly where the product comes from and know they are paid fairly for their work. It’s not always so easy and there are some items I also purchase without knowing the maker, so I compensate this by giving a percentage of the profit to amazing local charities or organizations like elephant Asia.
The main theme behind Nanvas’ Song is a traveling ‘Gypsy’ store. Can you tell me more about this concept?
Mixing travel with business. Online sales and markets. Bringing Beautiful objects from remote places to your home. I pictured a tinker moving from place to place selling wares and swapping goods. It’s a bit if a romantic vision inspired by peddlers of the 19th century.
Who designs the products and how do you choose the type of products you will develop?
I normally find locals who already make amazing items. At first I had a small amount of input in designs but recently started to personally design also. It’s time consuming and not so easy in Asia as quality can be an issue. After Paris my next destination is Bali. I feel this will open many more doors for me creatively. Generally I purchase what I love and so far others seem to like them too. Colour, nature and cultural imprints are important to me. My Navas’ Song partner Caroline also adds her elements to the mix, she’s a real earth mother!
What are your favorite type of artisans to work with and why?
I love women from remote tribes that hand stitch beautiful embroideries. They learn this trade through their grandmothers. The craftmenship is wonderful and the stories stitched are deeply embedded within them.
How would you describe the style of NS
#ethnic #spiritul #colourful #confident
Who would be a Navas’ Song fashion Icon?
Someone thats aware, that sees mystical energy in everything. That’s why we love Frida!
Navas’ Song fashion Rule to Follow?
Colors can change your mood. Every time I’m in Paris, I wish the grey/black clad would wear a bright scarf, they might smile more. Don’t be afraid of color, it brings happiness.
Navas’ Song Fashion Rule to ignore
Keep away from synthetic anything
Sticking with the traveling gypsy theme Jayd moves across waters from Australia to Asia and Europe. She has shared some of her favorite spots with us so if you’re heading to China take a look at her Shanghai Trend Guide which she published on WEARONA.